Taking the AI
out of pain.
I help businesses that know AI matters — but don't know where to start — actually put it to work. Plainly, and without the jargon.
Less time lost, lower costs, more done — that's what AI should do for your business.
Sound familiar?
You know AI matters. Getting started is the hard part.
—
The courses pile up
You've bought AI courses and subscriptions you never quite finished.
—
The tab gets closed
You open ChatGPT, poke at it for twenty minutes, and close the tab none the wiser.
—
The idea stays stuck
You can describe exactly what you want to build. You just can't make it exist.
What I do
Three steps. That's the whole thing.
No big transformation programme. We start where you'll feel it fastest, and build from there.
01 — The Audit
Find the wins
I look at how you actually work and come back with a short, ranked list of where AI will save real time or money.
02 — The Build
Put them live
We implement the best one or two, tested on your real work, and train your team to run them without me.
03 — Fractional
Stay ahead
An expert on call as the tech keeps moving — so you keep getting value long after the first wins land.
What that looks like in practice — inbox triage that drafts your replies, a GPT trained on your voice, a client report that writes itself, a lead scraper that runs overnight, a landing page live in an afternoon.
What matters
It's about your business, not the technology.
I'm not here to sell you AI or dazzle you with the latest tool. I'm here to find the handful of things that will save you real time and money — and get them working in your business.
Because I work hands-on with these tools every day, the advice is practical, not theoretical. But the point is always your result — never the tech for its own sake.
Pricing
Simple, fixed pricing. No drift.
Clear scope, clear price. Designed to surface wins worth more than the fee.
Starter
£1,000 fixed
A clear, no-commitment first step.
- ✓ Discovery session
- ✓ Ranked roadmap of wins
- ✓ Plain-English summary
Momentum
From £2,000
Get the plan, then put AI to work.
- ✓ Everything in Starter
- ✓ 1–2 wins built & live
- ✓ Team training
- ✓ 30 days' support
Partner
From £950 /mo
AI handled as an ongoing capability.
- ✓ Monthly advisory
- ✓ An expert on call
- ✓ Rolling — no lock-in
About
Twenty-five years early to the next thing.
I'm Rory Scott. For 25 years I've made a living getting to new technology before everyone else — building brands and ventures, leading communications for the likes of Paddy Power, Photobox and Lyst, and producing immersive shows with The Who and Andrew Lloyd Webber.
These days I help businesses get real value from AI — saving time, cutting cost and freeing people up for the work that actually matters. Because I work with these tools hands-on, I can tell the genuine wins from the hype, so what I put in front of you is practical and tested, not a sales pitch.
I do it calmly, in plain English, and always on your side — never a vendor's.
Questions
Before you book. The honest answers.
What if I don't know what to build?
That's the most common starting point — and exactly what the audit is for. You don't need the answers up front; I find them by looking at how you actually work.
What if I'm not technical?
Good — you don't need to be. The whole point is that I handle the building. You get tools you can actually use, and your team trained to run them without me.
Who owns the tools we build?
You do. Everything I build is yours — the tools, the accounts, the know-how. I'm here to hand it over, not hold it hostage.
Will this actually work in my business?
It's built and tested on your real work, not a demo. If something won't earn its keep, I'll tell you before we build it.
Why these prices?
They're a fraction of a freelance hire or a transformation programme — closer to half a freelancer's day, or a couple of software subscriptions, for work that keeps paying back.
Get started
Let's have a chat.
A free 30-minute call. No pitch — just a straight read on where AI could actually help. Prefer email? rory@ideageneration.co.uk
The call is free. I'll tell you straight if AI isn't a fit. You own everything we build — and there's no lock-in.
Grab a time directly